Brian McGee, President and COO of GoPro, Inc., sold 130,631 shares of Class A Common Stock on May 20, 2026. The transaction value was approximately $127,090.
The shares were sold at a weighted average price of $0.9729, with individual prices ranging from $0.951 to $1.02. The sale was executed under a Rule 10b5-1 trading plan adopted on May 19, 2025.
GoPro stock has declined 10.81% over the past week and trades 67% below its 52-week high of $3.05. According to Bond.az analysis, the stock appears undervalued with a Fair Value of $1.51 versus the current near $1.01.
Following the sale, McGee directly holds 947,123 shares, with an additional 276 shares held indirectly by his spouse.
In other news, GoPro reported Q1 2026 earnings missing estimates. EPS loss of $0.35 vs -$0.04 expected; revenue $99M vs $137.54M forecast. The company hired Houlihan Lokey to explore a potential sale. The new MISSION 1 Series cameras were launched.
