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Honda Posts First Loss in 70 Years

Honda Motor posts first annual loss in 70 years due to $9 billion EV writedown, scraps EV sales goals.

Olivia Taylor
ByOlivia Taylor- Senior Editor
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Honda Motor reported its first annual loss in nearly 70 years as a listed company, hit by over $9 billion in costs to restructure its electric vehicle (EV) business. The automaker also scrapped its long-term EV sales targets.

CEO Toshihiro Mibe said Honda is abandoning its goal for EVs to make up 20% of sales by 2030 and a full shift to electric or fuel-cell vehicles by 2040. The company also suspended its $11 billion EV project in Canada indefinitely.

Despite the loss, Honda's shares rose 3.8% after pledging at least 800 billion yen in shareholder returns. The company expects a profit of 500 billion yen this year, driven by its profitable motorcycle business.

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