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Why is Ferragamo stock down sharply today?

Salvatore Ferragamo stock drops 15% as Q1 revenue misses estimates and wholesale sales collapse.

Sarah Johnson
BySarah Johnson- Senior Editor
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Salvatore Ferragamo stock fell 15% today after missing Q1 2026 revenue estimates.

The luxury brand reported €209 million in revenue, below the €211 million consensus. Wholesale revenues plunged 19%, as the company shifts toward controlled distribution.

Direct-to-consumer sales grew 5.5%, with double-digit growth in the Americas and online. However, the wholesale drop outweighed these gains.

Barclays highlighted weakness in China and store closures. UBS and Barclays hold cautious ratings on the stock.

The stock had rallied near its 52-week high before the decline. Now at €6.90, it approaches the fair value estimate of €6.47.

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