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Stellantis unveils $70 billion strategy pivot with 60 new models

Stellantis unveils a 60 billion euro ($70 billion) strategy under new CEO Antonio Filosa, including 60 new models by 2030, new partnerships, and a clearer brand hierarchy.

Henry Walker
ByHenry Walker- Senior Editor
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Stellantis on Thursday laid out a 60 billion euro ($70 billion) strategy marking a shift under new CEO Antonio Filosa, combining new partnerships, a sharper focus on core brands, and a push to monetize excess factory capacity.

The five-year investment includes 60 new models by 2030 across internal combustion, hybrid, and fully electric vehicles. Filosa is more open to external collaboration than former CEO Carlos Tavares.

Investors reacted cautiously due to the long-term nature of the targets. Fabio Caldato, a fund manager at AcomeA, cited execution risk and limited visibility.

New partnerships include Chinese groups Leapmotor and Dongfeng, as well as Tata Motors and JLR. Technology collaborations involve Qualcomm, Applied Intuition, and Wayve.

Filosa established a clearer hierarchy among Stellantis' 14 brands. Around 70% of investment will go to Jeep, Ram, Peugeot, Fiat, and the Pro One commercial vehicles division.

The company will focus on more affordable models. Tim Kuniskis, head of North America brands, called it a profit strategy, not just a product strategy.

Stellantis targets 6 billion euros in annual cost cuts by 2028 vs 2025. It aims for positive industrial free cash flow in 2027.

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