MEXICO – Gana Media Group plc announced Monday that its Mexican sports media platform Estadio Deportes has signed agreements with programmatic advertising partners and launched the service on its website.
The programmatic advertising service automates the ad-buying process and enables real-time bidding across multiple digital platforms. The technology allows for automated campaign management across websites, apps, and channels from a single platform.
The service provides targeting capabilities based on demographics, behavior, location, device, and user interests. The platform specializes in Mexican football coverage, development leagues, and major sporting events.
Mark Epstein, CEO of Gana Media Group, stated: “These latest partnerships aim to expand Estadio Deportes’ revenue generation across different media platforms: website and digital platforms. We continue to strive to grow our audience and our revenue streams as we push Estadio Deportes towards profitability in its own right.”
The company noted the timing ahead of the 2026 FIFA World Cup, when engagement with Mexican football content is anticipated to increase.
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