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Bitcoin pauses near $78k as retail adoption surges

Bitcoin pauses near $78k as U.S. retail adoption surges; Strategy hints at selling Bitcoin to manage debt.

Samuel Nguyen
BySamuel Nguyen- Senior Editor
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Bitcoin (BTC) edged lower over the weekend, trading at $78,099.6 as of 04:45 ET. The market digests rising U.S. retail ownership and a shifting balance sheet strategy from its largest corporate holder.

Cryptocurrencies have become a standard tool for everyday consumers. According to the National Cryptocurrency Association's 2026 State of Crypto Holders Report, 67 million Americans now own digital assets.

This represents a 12 million-person increase over the past year. One in four U.S. adults now actively participates in the crypto economy.

Among new buyers, 42% are female. Gen X captures 26% of new accounts, and Baby Boomers hit 13%.

The majority of holders earn less than $500,000 annually, with nearly a quarter reporting incomes of $75,000 or less.

Strategy announced a definitive agreement to repurchase $1.5 billion of its convertible senior notes due in 2029. The company may sell portions of its Bitcoin holdings to fund the repurchase.

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