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Baozun Stock Up 4% on Earnings Beat

Baozun stock rises 4% after Q1 earnings beat and return to profit. E-commerce and brand management divisions drive strong results.

Evelyn Lee
ByEvelyn Lee- Senior Editor
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Baozun Inc. (NASDAQ:BZUN) reported first-quarter results that exceeded analyst expectations.

The brand e-commerce solutions provider returned to profitability.

Shares jumped 3.91% in pre-market trading.

Adjusted EPS was RMB0.02, beating the estimate of -RMB0.75.

Revenue reached RMB2.38 billion ($345.2 million), up 15.3% YoY.

Growth was driven by both E-Commerce and Brand Management divisions.

Adjusted operating profit was RMB8.1 million, vs a loss of RMB66.9 million a year ago.

CFO: "We are pleased with 15% revenue growth and return to profitability, especially in a seasonally soft quarter."

Product sales revenue surged 29.1% to RMB1.05 billion.

Services revenue increased 6.5% to RMB1.34 billion.

Brand Management revenue jumped 38.8%, driven by Gap brand.

Working capital days improved to 109 from 193.

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