Stephanie Coon, Chief Strategy Officer at Vital Farms, increased her holdings. She bought 5,895 shares at $8.42 each, totaling $49,635.
The purchase comes near the stock's 52-week low of $7.95, down 77% over the past year.
Coon also acquired 500 shares through the company's ESPP at $7.21 per share, worth $3,605.
She now holds 62,814 shares directly.
Vital Farms reported Q1 2026 earnings with an EPS of -$0.03, missing estimates of $0.16. Revenue rose 15.4% to $187.2 million, but expenses increased.
Several analysts downgraded the stock. Needham lowered its price target to $13 from $20, Stifel to $10 from $34. William Blair and Telsey moved to Market Perform.
The company faces egg oversupply and rising competition. Full-year guidance was sharply reduced.
