Mentor, motivational trainer, life coach – these titles are increasingly common on social media and daily life. They promise leadership, conflict resolution, company representation, and superior intelligence. Formerly known simply as psychologists or trainers, these individuals now address broader audiences.
Why has interest grown so much? Human resources expert Aytan Shikhalieva explains that increased internal emptiness and need for support are driving factors: "From 2023 to now, mentoring uptake has increased by 15%. Coaching helps people clarify their potential and find solutions. Mentors are experts in a field who share their experience. Professional motivators should connect people with their inner strength for long-term encouragement."
She emphasizes that becoming a professional requires education from internationally accredited schools. However, many who label themselves as "life coaches" on social media lack proper training and negatively impact people.
Psychologist Gulnar Orujova notes that modern life is fast-paced, stressful, and competitive. People seek motivation. Some receive professional training, while others enter the field through short courses. Methods like "Access Bars" and "Theta Healing" lack scientific basis.
