BYD has launched an upgraded version of its flagship SUV under the Denza brand, with a 5% higher starting price. The new Denza N9 plug-in hybrid SUV starts at 409,800 yuan ($60,265), up from 389,900 yuan of its predecessor.
Li Hui, general manager of the Denza brand, said the revamped model offers over 100 upgrades, including extended battery range and fast-charging capability that BYD described as an industry benchmark.
BYD is betting on Denza to grow its high-margin export strategy. The automaker introduced the Denza brand in Europe with an event at Paris’ Palais Garnier in April and enlisted British actor Daniel Craig to promote the brand.
