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Swatch Royal Pop Launch Sparks Frenzy

Swatch Royal Pop launch caused consumer frenzy with store closures and resale price surge.

Evelyn Lee
ByEvelyn Lee- Senior Editor
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Swatch's Royal Pop pocket watch launch caused consumer frenzy.

Stores shut and queues capped after large crowds and brawls.

The watches, priced at $400-$420, are being resold online at inflated prices.

Police intervened at some locations.

Swatch took action to ensure safety.

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