Bond.az reports that Molson Coors shares fell 4.0% in morning trading, hitting $40.86 and brushing against the stock's 52-week low.
The decline follows a full-year 2026 earnings outlook that landed well below Wall Street expectations, with EPS guidance of $4.607-$4.823 versus a consensus of $5.42.
Management warned that higher aluminum tariffs and weaker consumer spending will materially weigh on profits.
According to Nielsen data, 12-week volumes fell 7.2% year-over-year, with the broader US beer industry also seeing declines.
Analysts note declining relevance of core brands and shifting consumer preferences toward premium and craft beverages.
Rising regulation, taxation, and supply chain costs are expected to compress margins further.
The FIFA World Cup is seen as a potential catalyst, but has done little to offset today's selling pressure.
