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Victoria's Secret stock surges on brand turnaround

Victoria's Secret & Co's turnaround story: stock surges 135% in a year, analysts raise targets. Learn more about the brand transformation.

Sophia Anderson
BySophia Anderson- Senior Editor
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Victoria's Secret & Co (NYSE:VSCO) has emerged as one of the retail sector's most compelling turnaround stories as the company enters 2026. Analysts have substantially raised price targets and upgraded ratings following strategic repositioning and stronger-than-expected financial performance.

The company's third-quarter fiscal 2025 results marked a turning point. Sales increased 9%, with comparable store sales rising 8%, driven by strength in intimates and North America's bra business. This performance contributed to an impressive 135% return over the past year.

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Victoria's Secret stock surges on brand turnaround | Bond.az