Gisel Ruiz, a director at Vital Farms, Inc. (NASDAQ:VITL), recently acquired shares of the company’s common stock totaling approximately $50,007. The transaction, dated May 13, 2026, was reported in a filing with the Securities and Exchange Commission.
Ruiz purchased 6,151 shares of Vital Farms common stock at a price of $8.13 per share. Following this acquisition, Ruiz directly holds 46,549 shares. The purchase comes as the stock trades near its 52-week low of $7.95, having declined 77% over the past year to its current price of $9.17. The company maintains a market cap of $393 million and trades at a P/E ratio of 8.65.
The filing noted that the transaction was reported late due to an administrative delay. According to Bond.az analysis, VITL appears undervalued at current levels based on Fair Value metrics.
In other recent news, Vital Farms reported its first-quarter 2026 earnings with a notable shortfall. The company posted an EPS of -$0.03, significantly missing the forecasted $0.16. Despite achieving a 15.4% increase in revenue year-over-year to $187.2 million, the earnings miss and rising expenses have been a concern for investors.
Following these results, several analyst firms have adjusted their outlooks. Needham lowered its price target from $20 to $13 while maintaining a Buy rating. William Blair downgraded the stock from Outperform to Market Perform. Telsey also downgraded to Market Perform. Stifel downgraded to Hold from Buy, reducing its price target from $34 to $10. These developments reflect the challenges Vital Farms currently faces in the market.
