Ferrari unveiled its first fully electric car on Monday, marking a high-stakes shift for the luxury sports car maker.
The four-door Luce, Italian for 'light', was developed with the help of former Apple design chief Jony Ive and his collective LoveFrom. It is Ferrari's first five-seater.
Ferrari aims to appeal to families with deep pockets, offering comfortable seats, high-end tech and a 600-liter boot. Priced at €550,000 ($640,000), deliveries of the Luce are due to begin in Q4 2026.
CEO Benedetto Vigna said: "It's the result of five years of work."
The Luce amplifies natural vibration sounds from its EV powertrain to maintain the visceral appeal of a traditional Ferrari. It's a gamble that a generation steeped in technology and AI will shift to high-tech luxury EVs.
Ferrari hopes this will allow expansion into markets like China, where EVs are widespread and big petrol cars are heavily taxed.
Chief marketing officer Enrico Galliera said: "It's absolutely stunning."
The car features four electric motors — one per wheel — delivering over 1,000 horsepower, a top speed above 310 kph, and increased agility for a car weighing over 2.2 tons. Range is over 500 kilometers.
The launch featured five Luces painted from Ferrari-red to white and light blue. The design marks a break from Ferrari's aggressive, muscular style with a larger body and expansive, glass-led design.
The interior uses leather, glass and anodized aluminum surfaces with several physical controls, differing from the all-digital, touch-led approach of Tesla and some Chinese EV makers.
