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Shepherd job goes viral in China exposing labor strains

A shepherd job ad went viral in China, attracting over 700 applicants and highlighting labor market strains.

Sarah Johnson
BySarah Johnson- Senior Editor
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Chinese farm owner Zuo Xiaoyong was surprised to see his ad for shepherds become the top trending post on social media.

Over 700 people applied, including white-collar workers from Shanghai, factory workers, and university graduates.

The ad's popularity reveals growing strains in China's job market. "Ordinary people are having a hard time finding work," Zuo said.

While official unemployment is around 5%, underemployment is rising. AI adoption and a record 12.7 million graduates will worsen the situation.

Shepherds will earn 8,000 yuan ($1,178) per month, above the national average, but the job is tough and lonely.

Experts note the "curse of 35" is spreading. Zuo hired only experienced couples.

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