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Shopping Without Spending: Weird Trend in South Korea

South Korea's latest trend: simulated shopping without spending money. Users enjoy the experience while saving cash and curbing cravings.

Charlotte Hernandez
ByCharlotte Hernandez- Senior Editor
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South Koreans are flocking to websites and apps that let them order food, products, and concert tickets without spending a dime. The catch? The purchases are simulated, but users claim to feel the same satisfaction as real shopping.

According to Oxu.Az citing Vice, the idea seems odd at first. Users enter the site, select items, place orders, track the delivery on a map, and receive notifications - but no money is charged, and no package arrives. It's all a simulation.

These services are gaining popularity, especially among those fighting food delivery addiction. One Korean project has garnered millions of views on social media. Users say it helps curb late-night cravings, save money, and avoid extra calories.

Some platforms even offer fictional products like time machines and invisibility cloaks. After "purchasing," users leave humorous reviews, turning consumption into a game.

Psychologists link this trend to human psychology. Research shows that a significant portion of positive emotions forms during the selection and anticipation phase, not just from ownership.

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