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Stellantis targets US revival, brand cuts, China deals

Stellantis CEO Antonio Filosa outlines strategy to revive US sales, cut brands, and expand Chinese partnerships at capital markets day.

Michael Brown
ByMichael Brown- Senior Editor
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Stellantis CEO Antonio Filosa will present a new long-term strategy to investors on Thursday, focusing on reviving U.S. sales, tightening the brand portfolio, and leveraging Chinese partnerships.

Filosa, brought in last year to turn around the automaker's fortunes, faces a crunch point after shares hit an all-time low in March. The world's No. 4 automaker is expected to concentrate funding on four core brands, Reuters reported.

Investor Massimo Baggiani said: "They just need their North American business to function. That will give immediate value to their stock."

Filosa will emphasize partnerships with Chinese firms, expanding joint ventures with Leapmotor and Dongfeng. Overcapacity in Europe and brand complexity are key challenges.

Focusing on Jeep, Ram, Peugeot, and Fiat marks a shift from even resource allocation. Remaining brands stay but with niche or regional roles.

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